Showing posts with label Strategies. Show all posts
Showing posts with label Strategies. Show all posts

Wednesday, August 17, 2011

Learning Strategies, an Open Source eBook Released by The MASIE Center

Learning Strategies, a collaborative eBook was released today, featuring perspectives from CNN, CIA, Farmers Insurance and more.

Saratoga Springs, NY (PRWEB) August 06, 2011

Changing technology, changing business models, changing workforce demographics and the rise of online, on-demand knowledge are challenging corporations’ approaches to workplace learning and training. Learning Strategies is a non-commercial, vendor-neutral collection of case studies from senior learning executives in global corporations and government agencies.

Edited by Nigel Paine, this eBook features authors from CNN, the CIA, Farmers Insurance, Shell, Eaton Corporation, and the Defense Intelligence Agency. The authors share perspectives of how their organizations are evolving and implementing unique learning strategies.

Learning Strategies can be downloaded for free at learning2011.com/strategies

Articles include:


Learning Strategies by Elliott Masie


What Makes a Successful Learning Strategy? by Nigel Paine, Editor


CIA’s Learning Strategy: Focusing Out on the Organization We Serve by Bob Baker


The Strategy of Managing Change by Lisa Pedrogo, CNN


Building the Case for a Learning Strategy by Ruben Bonales, Waste Management, Inc.


Learning Strategy at Shell: 2 Parts, 3 Pathways & 3 Horizons by Willem Manders, Shell


Putting the Strategy Back into a Learning Strategy by Keith Dunbar, DIA


Making a Strategic Learning Portfolio the Heart of any Learning Strategy by Terry M. Farmer and Evan Ishida, Eaton Corporation


Setting Learning Strategy: Technology is Key…When You Use it Well by Mike Cuffe, Farmers Insurance Group


The Dynamic Strategy Relies on Insight - Not Planning by Peter Hallard, Lloyds Banking Group

The MASIE Center is a global ThinkTank focusing on evolving methods and approaches to workplace learning, training, performance and collaboration.

Information at http://www.masie.com

# # #

Chryseis Hunt
ch@masie.com
(518) 350-2210
Email Information


View the original article here

Tuesday, July 5, 2011

Tech Marketing and B2B Sales Pro Reveals Awareness Strategies in New eBook

Posted on: Wednesday, 1 June 2011, 00:06 CDT

Former marketing executive and founder of Fusion Marketing Partners distills decades of actionable knowledge into Powerful B2B Marketing Strategies to Drive Awareness

Colorodo Springs, CO (PRWEB) May 31, 2011

Christopher Ryan, president of Fusion Marketing Partners (FMP), a business-to-business (B2B) marketing and sales enablement consultancy, today announced the release of his new eBook, Powerful B2B Marketing Strategies to Drive Awareness. It is the first of a planned three-book series, C-Level Guide to Growing Awareness, Leads and Revenue.

Drawing on his decades of experience in marketing, technology, and senior management, Ryan outlines the awareness strategies that influence business decision makers to buy from a company, delivering actionable information on topics such as building a brand promise, push versus pull marketing strategies, the foundations of B2B public relations, and how to use social media to build awareness. The eBook is available for free download at the Fusion Marketing Partners website and is also available to Kindle readers at Amazon.com for $2.99. The title will also soon be made available to Apple devices via the Apple Store.

As both a services provider and in-house marketing executive, Ryan has played a transformational role in driving marketing and sales programs that achieved shorter sales cycles, higher close rates and greater profit margins. Prior to founding Fusion Marketing Partners, he served as Vice President of Marketing of SpringCM, the world’s leading provider of on-demand content management solutions; Vice President of Marketing at Stellent, Inc., a $125 million supplier of enterprise content management (ECM) software and services; as well as Vice President of Worldwide Product Marketing for FrontRange Solutions, Inc., a $100 million supplier of customer relationship management (CRM) software. Ryan was also co-founder and Chief Marketing Officer of Saligent Software, Inc., a marketing automation software and services company. Ryan has also held senior management positions at PeopleSoft, Sybase, and Group 1 Software.

About Fusion Marketing Partners
Fusion Marketing Partners is a strategic B2B marketing and sales enablement consultancy that specializes in analyzing and adding value to every part of its clients’ marketing-through-sales processes. The company was founded by principals with deep experience in business-to-business marketing and sales at leading companies like PeopleSoft, Sybase, SpringCM, Zoot Enterprises, Group 1 Software, MCI, Stellent, Optika, IDC, and FrontRange Solutions. Christopher Ryan, President of Fusion Marketing Partners, is the author of Creating an Unstoppable Marketing and Sales Machine, written to provide companies with a repeatable and predictable framework for generating awareness, qualified leads and revenue. For more information, please visit http://www.fusionmarketingpartners.com.

For more information please contact:
Nate Warren
720.244.4734
nwarren(at)fusionmarketingpartners(dot)com

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/5/prweb8503067.htm

Source: prweb

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