Global 360 Announces Exclusive eBook Version of Insider’s Guide to BPM: 7 Steps to Process Mastery

New eBook features instructional guide and templates for business managers and process professionals focused on changing how work gets done

Dallas, TX (Vocus/PRWEB) March 29, 2011

Global 360, a leading provider of process and case management solutions, today announced that the popular book The Insider’s Guide to BPM: 7 Steps to Process Mastery is now available as an eBook series with a new instructional guide and templates that accompany each section. The free eBook series shows business managers and process professionals how to successfully design, implement and manage processes by incorporating the needs of the people involved in them, specifically developers, knowledge workers, managers, and customers.

eBook author Terry Schurter, Founder and Chairman of the Board of Advisors, International Process and Performance Institute, said “Unlike other books written about BPM, this eBook addresses the missing link in most process initiatives - the perspectives of all people involved in the process. This is critical because a poorly constructed process will result in ongoing frustration for participants and will most likely result in users finding workarounds for a process that didn’t take their needs in to the design.”

eBook series readers will learn how Global 360 customers Acerta, Nissan Motor Acceptance Corporation and Revlon increased efficiency, productivity and revenue while reducing operational costs by following the seven steps to process mastery:

1.????Understand and Embrace your Goal
2.????Build an Elegant Design
3.????Improve Personal Productivity
4.????Orchestrate for Real Time Demand
5.????Keep your Process in Tune
6.????Create Transparency
7.????Design, Manage and Deliver the Customer Experience

Deborah Rosen, Senior Vice President and Chief Marketing Officer, Global 360, said “The eBook series delves deeply into crucial areas of process success that haven’t been heretofore addressed by the BPM community. Readers will learn practical ways to address the unique challenges of the people doing the work in process as well as learn the fundamentals of Persona-based BPM – the modern approach to successful BPM projects.”

Visit http://www.Global360.com/GuidetoBPM to receive the eBook series and view videos of Terry Schurter explaining each of the seven steps to process mastery.

About Global 360
With more than 2,000 customers in 70 countries, Global 360, Inc. is a leading provider of process and case management solutions. Global 360 is headquartered in Texas with operations in North America, Europe, Asia Pacific and South Africa. For more information, call 1-214-520-1660 or visit the company web site at http://www.Global360.com.

Connect with Global 360 online:
Twitter
Facebook
YouTube

# # #

Kim Malseed
Global 360
703-470-2913
Email Information

View the original article here

Affiliate Program Management eBook Released - 5 Steps to Success

Roswell, GA (PRWEB) March 23, 2011

Greg Hoffman, an award winning outsourced program manager (OPM), released a 40-page ebook on the essentials of affiliate program management, affectionately called Affiliate Management for Ma, Pa and the Corporate Clueless.

Tips and tricks on affiliate management exist in hundreds of places on the internet but Hoffman saw an immediate need for merchants to learn from a quick start guide. The affiliate management ebook is meant to help educate prospective new merchants or those that may have recently launched a program on a major network such as ShareASale or Commission Junction.

"When a company finds out about affiliate marketing and is ready to start driving more traffic to their shiny new product, most of them launch without a strategic plan or a manager with enough knowledge about the industry to make an impact," Hoffman said. "I wrote this so the merchants could have as much information ahead of time as possible."

One of those facts is that affiliate marketing is a way to supplement sales, not start them, he adds. The best example used in the ebook is that a successful affiliate launch typically yields 10% to 20% new customers within 6 months of launch. Hoffman understands that there are many exceptions to this rule but he wants the readers to understand that unrealistic expectations can kill a program very fast. Merchants need to have a long-term strategy in place and be open minded to suggestions about how the program is managed, including opinions from the affiliates in the program, he said.

The ebook has more than a dozen sections including the basics of affiliate marketing, the five steps for success, worksheets, checklists and end of the month report templates.

"If you wanted a one-on-one consultation for your program, you could expect to spend at least $500," says Eric Nagel, a full-time affiliate and consultant. "Yet because this e-book isn’t specific to your program, and you don’t have an OPM holding your hand, you can get the same information for just $97. You’ll just have to fill out the worksheets yourself, to get the same value."

The guide covers 5 Steps to form a strategic plan for an affiliate program before, during and after its launch. Here are the steps:
????How to prepare the product and the site for affiliate traffic ????How to competitively structure the program????What technical tools are needed for the program????What are the fundamentals of program management????Keeping the program relevant and successful

Click this link to purchase Affiliate Management for Ma, Pa and the Corporate Clueless.

Greg Hoffman Consulting is an outsourced program management agency with merchants in the top affiliate networks. The GHC team consists of two experienced affiliate managers and a recruiter. Visit http://www.greghoffmanconsulting.com to learn more about our style of affiliate management. We specialize in recruiting quality affiliates relevant to the merchant and we focus on individual communication with top affiliates all the time. For affiliate updates, visit the affiliate marketing blog, Marketing Gorilla.

###

View the original article here

15 steps to a Successful Ebay Ebook Business

Here's are 15 simple steps to make a success of your eBay Ebook Business.

Step 1: Choose your niche or market.

Too many ebay ebook sellers list any ebook they can get their hands on, but there is nothing to say you have to copy them.

Remember quality is much better than quantity.

Choose your Niche i.e. Babies, Dieting, Fitness and build up your ebook stock on one particular subject.

Remember, when an ebayer buys an ebook from you, it's more than likely that they are interested in that particular subject and will therefore become a repeat customer.

Step 2: Watch your competition but don't copy them.

It's always a good idea to find out who your competition is on eBay. I'm not telling you to copy everything they do, but at least KNOW what they are doing.

Sign up for their mailing list, learn how they are getting customers to their ebay store or items.

Watch how they promote the items they are selling. Use their experience to improve your own items and sales.

Look for any flaws they have in their auctions, perhaps they don't link to their other items, maybe they don't have an about me page, this is where you can move in and STEAL their customers.

Step 3: Imagine the next sale.

Try to imagine the next sale, if someone buys an ebook about keeping fit, what other ebooks would they be interested in? Perhaps healthy recipes or low fat recipes.

There are thousands of resell rights ebooks on the internet today, choose a subject you are interested in, then make it your mission to sell every ebook related to that subject.

Do this and watch your repeat customers increase daily.

Step 4: Start small and grow your ebook business.

There is no point listing thousands of ebooks immediately.

Start off small and gradually grow your ebay business.

List a few ebooks and see what works. Remember, it does not cost a high amount of money to list an ebook but listing thousands of ebooks on ebay will soon see your fees eating up all of your sales profits.

Step 5: Try, Try and Try again.

Keep testing your ebook auctions to see what works.

Keep trying different titles and different item descriptions, if your ebook is not selling it's probably due to a bad description or title. Keep working on your auctions until you have a system that works then apply it to all your auctions.

Step 6: Use a Standard Template for all your ebay ebook auctions.

Using a standard template on your ebay auctions listings will give you a professional appearance.

If you can't design your own template, search on the internet for free ebay templates that you can use.

Make sure your template for ebay auctions always contain links to your about me page, your feedback, your ebay shop and a link to add you as a favourite seller.

Step 7: Buy new ebooks and stay up to date.

If you have targeted a certain niche or subject, and you are getting repeat customers, they will eventually have purchased every ebook you have. So you have to buy new ebooks and expand your ebook business. If you don't, you will lose the regular ebay customers you worked so hard to find.

Search on ebay and on the internet for new titles related to your subject and make sure you are selling the most up to date ebooks.

Step 8: Always offer a 100% refund.

Make sure any ebook you list on ebay is of the highest quality, then you can offer a 100% refund if a buyer is not happy.

Do not be scared to offer refunds, if the ebook you are selling contains good information and does what is says on the tin, so to speak, you won't be inundated with refund requests.

Step 9. Read the Ebook, Use the Software.

If you are selling an ebook, always read it first. This will tell you if the ebook has good content and may also give you help composing your ebook description.

If you are selling software make sure you use it! There is nothing worse than a buyer emailing you and asking question about the software and you can't answer it. It will make you look unprofessional and the buyer will probably never buy from you again.

It's also a good idea to check any links in an ebook, never sell an ebook that contains outdated links or links that go to "page cannot be displayed" again buyers will not be happy with their purchase.

Step 10. Give it time.

You are not going to start selling 100 ebooks per day immediately, it takes time. So have patience.

Give ebayers and the Search Engines time to find your items for sale. Slow and steady is always a good rule, many ebook sellers will tell you that selling ebooks is simple, and it is ONCE IT IS SET UP.

Step 11. W.I.I.F.M

When you sell an ebook, or any item on eBay, ebayers will always ask themselves the same question, "What's In It For Me?". You need to list the benefits of buying the ebook, convince the potential buyer that they simply cannot do without this ebook.

There is not point simply rambling on about all the great things your ebook or software can do, describe exactly how the ebook will affect the buyer personally.

If it's a dieting ebook, tell people how great they will feel when they lose weight, how happy they will be when their clothes fit better, how their self esteem will be boosted with lots of comments on their appearance from friends and family.

Step 12. Start a mailing list or newsletter.

If you have an eBay shop, you can start your own newsletter, you can use this newsletter to send out emails advising ebayers of new ebook items you have listed.

If you don't have an eBay shop you can still set up a mailing list, I personally use Aweber but there are many auto responder mailing lists available on the Internet just perform a search on Google. Some are free but will include advertising or limit you to only 10 messages.

Step 13: Automate as much as you can.

As you eBay eBook Business grows you will begin to sell lots of ebooks. You will need to devise a system for ensuring buyers receive their downloads. There are many good instant digital delivery systems you can use. I recommend MYDD, you can fully automate all your ebook deliveries.

Step 14. Back End Sales.

When you make an ebook sale on ebay always follow it up with a polite email to ask if the buyer received their download.

Remember you don't have to simply give a buyer a direct download link, send them to a download page. On this download page you can have a sign form to your Autoresponder, you could have a link to your website or you could have a link for an affiliate product that will earn you a commission.

Step 15: Don't Give Up!

No matter how low your sales are, no matter how bad things look, don't give up.

It may even look like everything is going wrong! But stick with it!

Just keep trying and testing. It takes time to build up an ebay ebook business but if you keep working hard you will finally make a breakthrough.

If your ebooks are not selling change the title or the description.

Each time you sell an ebook, improve the listing, don't simply click to relist, that's plain lazy! Try and improve your item listing every single time.

Apply these simple 15 steps and you will make your eBay Ebook Business a success.

Sally has been selling ebooks online for almost 2 years. Grab a FREE download of her new ebook titled "50 ways to a successful eBay eBook Business here Inside Ebooks Blog