Amazon.com (AMZN) is trying a new wrinkle in the eBook market: a discounted, advertising supported version of the Kindle.
The new “Kindle with Special Offers” will sell for $114, modestly below the $139 for the regular version of the Kindle. The company said the new version will include “special offers and sponsored screensavers.” The new Kindle can be ordered now, and starts shipping May 3.
The company said initial screensaver sponsors will include Buick, Olay, Visa and the Amazon.com Reward Visa Card from Chase.
Amazon said offers in the first few weeks will include:
$10 for $20 Amazon.com Gift Card$6 for 6 Audible Books (normally $68)$1 for an album in the Amazon MP3 Store$10 for $30 of products in the Amazon Denim Shop or Amazon Swim ShopFree $100 Amazon.com Gift Card when you get an Amazon Rewards Visa CardBuy one of 30 Kindle bestsellers with your Visa card and get $10 Amazon.com credit50% off Roku Streaming PlayerAmazon is also unveiling AdMash, a Kindle app and Web site were customers can evaluate ads for potential use as Kindle scree-savers.
Wow. Genius on so many levels. It’s a Kindle for the budget-limited. They have turned the advertising into a bonus – Kindle with Special Offers! Via AdMash, they are using their customers as unpaid focus group members. And they are moving into the Groupon, discounted products market. Really, simply genius.
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