Friday, June 24, 2011

ClickBank Partners with Easypress to Bring Digital Products to eReaders

Press Release Source: ClickBank On Thursday June 2, 2011, 8:00 am EDT

BROOMFIELD, Colo.--(BUSINESS WIRE)-- The eReader market is continuing to flourish, with eBook sales now regularly surpassing those of traditional print books. Today ClickBank, the premier, online marketplace for digital information products is announcing a partnership with Easypress, a company bringing complete control and ease-of-use to the challenging eBook creation process. The partnership is designed to provide ClickBank vendors with eBook conversion services, providing valuable opportunities to gain new customers, offer additional formats to existing customers and ultimately increase sales.

This partnership will enable ClickBank’s vendors to convert their existing digital information products to the EPUB format, which provides an enhanced reading experience on nearly any of today’s most popular eReaders. The Easypress offering will primarily work for eBooks, including those with audio or video elements, and will bring the benefits of repagination to the eReader display. Easypress is offering a discount against the cost of the service for ClickBank vendors, which varies dependent on the size, complexity and volumes of eBooks. As a result of the partnership, ClickBank vendors will now have the opportunity to appeal to a wider audience, as well as to generate repeat sales from customers wishing to upgrade their product, increasing overall value as well as greater sales and profit opportunities.

While Amazon recently announced that eBooks are outselling print books, and reports that over 40 percent of iPad owners are using their device for shopping, many in the industry are recognizing the opportunity being created alongside this trend. By partnering with Easypress, with their long association with traditional publishers via Print to Web software and services, ClickBank is ensuring their client base has a top quality partner through which they can address the eReader market. This partnership comes on the heels of numerous industry partnerships that ClickBank has forged in order to provide the resources and technology necessary for their community of vendors and affiliates to generate success by creating and selling digital products.

“One of our biggest goals at ClickBank is to continue to forge partnerships that will provide ClickBank’s vendors and affiliates with even greater business opportunities,” said Brad Wiskirchen, CEO, ClickBank. “With the eReader and eBook markets continually showing impressive growth, partnering with Easypress was a natural choice to ensure we are best enabling our network of entrepreneurs to take advantage of this market.”

James Macfarlane, CEO, Easypress Technologies said, “We are looking forward to working with ClickBank and helping their clients convert their eBook products to the eReader format that is in such high demand. EPUB offers a fast and efficient way to create a product that is compatible with nearly any eReader on the market today.”

ClickBank’s vendors will be able to use Easypress’ EasyEPUB service offering, which is also being used by leading names in publishing, such as John Wiley & Sons Publishing, for their “Dummies” series. This service supports all of the different eReader platforms, and offers the quality that ClickBank’s community of vendors need in order to fully leverage this thriving market.

The service will best serve text-heavy products, though Easypress will provide a free evaluation service to ClickBank vendors. Vendors can inquire via: http://www.easypress.com/products/aqpep/epupload.epml.

About ClickBank

ClickBankR is an online marketplace for digital information products that allows individuals and businesses to attract the customers they can’t find anywhere else online, and provides affiliate marketers with secure ways to be successful and profitable.

ClickBank combines a diversified, established marketplace with an infrastructure that includes industry-leading fraud prevention tools, reliable payment processing and expert customer support for more than 50,000 digital products and 100,000 active affiliate marketers. ClickBank provides services in more than 200 countries around the world and is consistently ranked as one of the most highly trafficked sites on the Web.

ClickBank is privately held with offices in Broomfield, Colorado and Boise, Idaho. For more information, go to: http://www.clickbank.com/index.html.

About Easypress Technologies

Easypress Technologies (www.easypress.com) provides software that helps organisations manage the creation of corporate documents, magazines and books. The company's suite of products helps with version control, approval processes and digital conversion across a range of industries.

Its flagship products include:

EasyEPUB - cloud-based eBook creation software that converts Adobe InDesign, QuarkXPress or MS Word books to EPUB and/or Amazon Kindle files with no human intervention, in minutes. AtomikR Dynamic Publisher (ADP) - allows companies to edit, proof and approve Adobe InDesign and QuarkXPress documents through a standard Web browser with associated workflow management and full audit trail. AtomikR Quantum Publisher (AQP) - automates the delivery of Adobe InDesign and QuarkXPress documents to a range of outputs including Web ready formats. AtomikR Tools - provides rich XML conversion functionality for Adobe InDesign and QuarkXPress.

Easypress Technologies is a Premier Development partner for Adobe InDesign; a Quark Inc partner for QuarkXPress and a member of the International Digital Publishing Forum (IDPF).

The company has an extensive global client list including Barclay’s Bank, Bowne, Centaur Communications Plc, ECW Press Inc, Economist Intelligence Unit, Imprima Group, Harvard Business Publishing, John Wiley & Son Publishing, Roularta Media Group NV, NYC Visit Inc, Rogers Publishing of Canada, Sandoz Pharmaceuticals, Sotheby’s, Time Out, ECW Press, the Association of Canadian Publishers, MoneyWeek and the American Institute of Physics.

Easypress Technologies is an operating division of EvolvedGroup Limited and is headquartered in Guildford, UK with offices in New York & Toronto.

c Easypress Technologies 2011. All rights reserved. Easypress, Easypress Technologies, AtomikR XML Publisher, AtomikR Quantum Publisher, AtomikR Dynamic Publisher, AtomikR, AtomikR Xport , and AtomikR Roundtrip are registered trademarks of Easypress Technologies. All other company and product names are the property of their respective owners.


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