Tech Marketing and B2B Sales Pro Reveals Awareness Strategies in New eBook

Posted on: Wednesday, 1 June 2011, 00:06 CDT

Former marketing executive and founder of Fusion Marketing Partners distills decades of actionable knowledge into Powerful B2B Marketing Strategies to Drive Awareness

Colorodo Springs, CO (PRWEB) May 31, 2011

Christopher Ryan, president of Fusion Marketing Partners (FMP), a business-to-business (B2B) marketing and sales enablement consultancy, today announced the release of his new eBook, Powerful B2B Marketing Strategies to Drive Awareness. It is the first of a planned three-book series, C-Level Guide to Growing Awareness, Leads and Revenue.

Drawing on his decades of experience in marketing, technology, and senior management, Ryan outlines the awareness strategies that influence business decision makers to buy from a company, delivering actionable information on topics such as building a brand promise, push versus pull marketing strategies, the foundations of B2B public relations, and how to use social media to build awareness. The eBook is available for free download at the Fusion Marketing Partners website and is also available to Kindle readers at Amazon.com for $2.99. The title will also soon be made available to Apple devices via the Apple Store.

As both a services provider and in-house marketing executive, Ryan has played a transformational role in driving marketing and sales programs that achieved shorter sales cycles, higher close rates and greater profit margins. Prior to founding Fusion Marketing Partners, he served as Vice President of Marketing of SpringCM, the world’s leading provider of on-demand content management solutions; Vice President of Marketing at Stellent, Inc., a $125 million supplier of enterprise content management (ECM) software and services; as well as Vice President of Worldwide Product Marketing for FrontRange Solutions, Inc., a $100 million supplier of customer relationship management (CRM) software. Ryan was also co-founder and Chief Marketing Officer of Saligent Software, Inc., a marketing automation software and services company. Ryan has also held senior management positions at PeopleSoft, Sybase, and Group 1 Software.

About Fusion Marketing Partners
Fusion Marketing Partners is a strategic B2B marketing and sales enablement consultancy that specializes in analyzing and adding value to every part of its clients’ marketing-through-sales processes. The company was founded by principals with deep experience in business-to-business marketing and sales at leading companies like PeopleSoft, Sybase, SpringCM, Zoot Enterprises, Group 1 Software, MCI, Stellent, Optika, IDC, and FrontRange Solutions. Christopher Ryan, President of Fusion Marketing Partners, is the author of Creating an Unstoppable Marketing and Sales Machine, written to provide companies with a repeatable and predictable framework for generating awareness, qualified leads and revenue. For more information, please visit http://www.fusionmarketingpartners.com.

For more information please contact:
Nate Warren
720.244.4734
nwarren(at)fusionmarketingpartners(dot)com

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/5/prweb8503067.htm

Source: prweb

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New eBook Reveals Perceptions of B2B Sales Reps on Marketing Leads

Press Release Source: Vorsight On Friday March 18, 2011, 4:58 pm EDT

ARLINGTON, Va., March 18, 2011 /PRNewswire/ -- The complimentary eBook,?Sales Speaks: Perceptions & Ponderings on Marketing Leads, is based on surveys of 1,150+?B2B Sales Reps conducted by The Bridge Group, Inc & Vorsight in Q4 2010. The eBook can be downloaded from www.vorsight.com.

"The trend in business seems to be about inbound leads and marketing efforts, but do these leads fit sales needs? Are sales and marketing actually aligned in goals and definitions? And finally do sales teams really know what to do to make the most of these opportunities? These are some of the questions we sought out to answer in this research study," said Steve Richard, Co-Founder & Head Sales Trainer for Vorsight. "We thought it was time to let the sales reps receiving marketing leads shed light on the true state of sales & marketing."

Among the key findings of the eBook, were:

On average, sales reps report that only 31% of all leads generated fit their Ideal Customer ProfileSaid another way, Sales Reps believe roughly 70% of the leads they receive have a low probability to purchase40% of the responding companies have not yet implemented lead scoringOf those that have, only 33% rate their lead scoring systems as "accurate" or "very accurate"

The eBook contains quantitative data on the perceptions of front-line Sales Reps, commentary from Sales & Marketing experts and interpretations and advice on what B2B companies should be doing within their own organizations to move Sales & Marketing alignment forward.

The complete findings of this report are currently available from Vorsight at Sales Speaks eBook.

About Vorsight.

Vorsight is an award winning sales effectiveness firm that helps B2B sales teams generate more opportunities with qualified decision makers at target accounts. Specializing in tactical sales prospecting training, inside sales consulting, and meeting scheduling, Vorsight maximizes clients' inside sales capabilities. More information about Vorsight can be found at http://www.vorsight.com

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New eBook Reveals Perceptions of B2B Sales Reps on Marketing Leads

SOURCE: The Bridge Group, Inc.

HUDSON, MA--(Marketwire - March 17, 2011) - ?The complimentary eBook, Sales Speaks: Perceptions & Ponderings on Marketing Leads, is based on surveys of 1,150+?B2B Sales Reps conducted in by The Bridge Group, Inc & Vorsight in Q4 2010. The eBook can be downloaded by visiting The Bridge Group, Inc.

"With all the buzz around sales and marketing alignment, we thought it was time for a sanity check. Analysts, consultants and technology providers have all thrown their weight behind the requirement for sales & marketing to be on the same page. But, having said that, how are we doing in moving towards that goal?" said Trish Bertuzzi, President & Chief Strategist for The Bridge Group. "Rather than 'ivory tower' it, we decided to take the question to the people in the trenches, the day to day end-users of marketing generated leads."

Among the key findings of the eBook, were:

On average, sales reps report that only 31% of all leads generated fit their Ideal Customer Profile Said another way, Sales Reps believe roughly 70% of the leads they receive have a low probability to purchase 40% of the responding companies have not yet implemented lead scoring Of those that have, only 33% rate their lead scoring systems as "accurate" or "very accurate"

The eBook contains quantitative data on the perceptions of front-line Sales Reps, commentary from Sales & Marketing experts and interpretations and advice on what B2B companies should be doing within their own organizations to move Sales & Marketing alignment forward.

The complete findings of this report are immediately available from The Bridge Group at http://www.bridgegroupinc.com/sales_speaks.html.

About The Bridge Group, Inc.
The Bridge Group specializes in building, expanding and optimizing inside sales strategies for B2B technology companies. They help Sales & Marketing leaders make the big decisions: on implementation strategy, productivity & performance, process, technology and tools. More about The Bridge Group can be found at http://www.bridgegroupinc.com and http://blog.bridgegroupinc.com.

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