Showing posts with label SelfPublishing. Show all posts
Showing posts with label SelfPublishing. Show all posts

Monday, July 18, 2011

Spam storm clogs the Kindle self-publishing platform

The Kindle’s ebook store has become a new outlet for self-publishing spammers in the past few months, forcing users to wade through a growing number of low-value, subpar content to get to the titles they want. This recent trend may be damaging to Amazon’s push into self-publishing and may even dig into the Kindle’s reputation, hurting the 10 percent of business Citigroup analysts say the product will account for in 2012.


Spammers are exploiting something known as PLR content, or Private Label Rights. Though there is potential for this work to be of high quality, PLR allows someone to grab informational content for free or for very cheap on the internet and reformat it as a digital book. The form of PLR these spammers use tends to be poorly written, generic and lets them put anyone’s name on it, slap a catchy title and churn it out for 99 cents. Amazon then pays out 30 to 70 percent of the revenue.


Sometimes these ebooks will just be stolen content from actual work. Reuters points out a case concerning a New Zealander and her debut historical novel which she found being sold on the platform under a different author’s name. The case was resolved by Amazon’s British team, but it points to a larger issue. Reuters cited Internet marketer Paul Wolfe, who explained that the common tactic involves copying an bestselling ebook and repackaging it with a new title and cover.


The problem has not been hitting Google eBooks or Barnes & Noble’s Nook so far, but the Smashwords ebook publisher has been seeing a trickle of spam. The spam on Amazon’s platform may become a more widespread problem. The increase in ebook sales over the past year has helped many people who couldn’t publish their work traditionally, with an outlet to get their voice out there. Amazon needs to wake up and either manage it’s submission more aggressively, require a fee or set up some sort of social networking weeding process in order to keep this platform untarnished.


View the original article here

Wednesday, March 2, 2011

Ebooks -- Self-Publishing Your Way to Internet Success: Part 4 Ebook Design (PDF)


Once you have decided upon the best format for your ebook, your next step will be the design process. No matter which format you choose, one of the most important factors in determining your ebook's overall success is your presentation.

Your ebook should not only look professional in design, but should also be well organized and easily navigated. In addition, your ebook should include images that will enhance its appearance and compliment your subject matter.

Although you can design your ebook using an application of your choice, for the purpose of this article, we will focus on designing your ebook with Microsoft Word.

When you purchase and install Adobe Acrobat, a shortcut button will be added to your Microsoft Word toolbar. This button will enable you to instantly convert your word document into a PDF document.

When you begin designing your ebook, think of each page you create as a page of a book, because that's exactly what it is. Your ebook is a book in electronic format. Although the structure of your ebook may vary, here is a basic guideline to assist you:

Opening Page

The first page of your ebook will represent your book cover. It should contain an image or logo that will compliment your ebook. This page should also include your ebook's title, followed by an opening statement.

Foreword

The next portion of your ebook may contain a Foreword with information in regard to your copyrights, disclaimers or other important information.

Instructions

Your Foreword may be followed by instructional information in regard to using your ebook, such as navigation. Your instructions might include an overview of how to navigate your ebook and even some screenshots.

Table of Contents

A Table of Contents will assist your readers in easily locating each section of your ebook.

When writing your text in Microsoft Word, you are provided with a number of options to assist you in formatting your pages in a specific layout. This powerful program will not only enable you to insert page numbers, headers, footers, borders and images, but it will also create your Table of Contents for you.

Creating Your Table of Contents will be one of your last steps in designing your ebook. In order for Microsoft Word to create your Table of Contents, you must first apply specific heading styles to the chapter headings that you would like to be displayed within your Table of Contents.

To add a style to your chapter headings, highlight your text and click on the style drop-down box on the left side of your toolbar and select Heading1. You can edit your Heading1 style to display your heading in the font and size of your choice.

If you would like to display any subtitles beneath your titles, simply follow the same procedure above. However, instead of selecting Heading1, select Heading2 and so on.

To build your Table of Contents, click on the page where you would like to insert your Table of Contents. Click on "Insert" then on "Index and Tables" and select the Table of Contents tab. Select your preferred format and Word will instantly create your Table of Contents.

Word builds your Table of Contents by searching for headings with specified styles. It then sorts the headings according to their heading level, references their page numbers, and then displays the Table of Contents within your document.

Once you create your Table of Contents, your document can be easily navigated by clicking on any page number within your Table of Contents. This will enable your readers to instantly jump to the corresponding chapter headings within your document.

Introduction

Your introduction should follow your Table of Contents and might contain an overview of your ebook's subject matter or whatever you'd like. Your introduction will be a prelude to your chapters.

Chapters

The next part of your ebook will contain your chapters. Your chapter titles should be displayed in a larger, bold font. Each new chapter should start at the top of a new page.

There are a number of ways you can spice up your ebook's appearance and give it a professional look and feel. Here are a few ideas to get you started:

Inserting Page Numbers

You can insert page numbers simply by clicking on "Insert" then "Page Numbers." You will be presented with several formatting options for positioning, alignment and styles. If you would like to add additional text with your page numbers, you can use the "Header and Footer" option.

Headers and Footers

Headers and Footers can be used to insert specific information at the top and/or on the bottom of each of your pages. To insert these fields into your pages, click on "View" then on "Header and Footer." A header and footer area will appear at the top and bottom of each page. You can type in your text and/or use the toolbar to insert your information into your pages. You only have to insert the information into the "Header and Footer" area of your first page and it will be displayed on every page.

Borders

Borders can be used to enhance your ebook's appearance. To add a border to each of your pages, click on "Format" then on "Borders and Shading." Click on the "Page Border" tab and select your border style and color.

Images

Just as borders can be used to enhance your ebook's appearance, images can also be used. Try to select images that will enhance your reader's experience and compliment your ebook's focus.

To insert an image within your page, click on "Insert" then on "Picture" and select an option.

Take your time and make sure you use Word's powerful features. It will assist you in creating a great looking ebook. If you're not sure how to do something, simply click on "Help" and it will guide you through the process.

In part five of our series, we will focus on designing an ebook in HTML format.








Copyright ? Shelley Lowery

About the Author:

Shelley Lowery is the author of the acclaimed web design course, "Web Design Mastery" (www.webdesignmastery.com) and "eBook Starter - Give Your eBooks the look and feel of a REAL book" (www.ebookstarter.com)

Visit www.Web-Source.net to sign up for a complimentary subscription to eTips and receive a copy of Shelley's acclaimed ebook, "Killer Internet Marketing Strategies."

You have permission to publish this article electronically, in print, in your ebook, or on your web site, free of charge, as long as the author bylines are included.


Tuesday, March 1, 2011

Ebooks -- Self-Publishing Your Way to Internet Success: Part 5 Ebook Design (HTML)


When designing an HTML compiled ebook, you must create an HTML document (web page) for each page within your ebook. These pages should include all of the following:

Introduction - You can create an image that compliments the theme of your ebook, add your company logo and ebook title or whatever you'd like. You should begin typing your introduction on this page explaining what your ebook

is all about.

Foreword - You can include information in regard to warranties, copyrights, trademarks or even an editorial.

Table of Contents - A Table of Contents is really optional. If your ebook contains only a few chapters, a Table of Contents really isn't necessary. However, if your ebook contains many chapters, it is highly recommended that you include a Table of Contents. This will enable your readers to quickly locate important information.

About - This is really an optional page. It really depends upon the type of ebook you're creating. If you're writing your information in the form of a how-to manual, then you should include an "About" page. This page should be used to tell your readers about your ebook, your company, your website, yourself or whatever you'd like. Make sure you provide your website address and your contact information.

Navigation

HTML ebooks are created just like a website. In order to navigate through the pages, you'll need to include good navigational links on each page. In addition, each page you create should contain links to the previous and next page within your ebook. For example, page two of your ebook should have navigational arrows or links to page one and page three. Page three should have navigational arrows or links to page two and page four and so on.

File Names

All of your files, including HTML pages and graphics, should be placed within a folder by themselves.

Your main or starting page of your ebook should be called, "index.htm" or "index.html", as many HTML compilers require this. You can name the rest of your pages anything you'd like.

Creating Links

When linking to another page within your ebook, your HTML code should look like this:

Your Page

To display an image within your ebook, your HTML code should look like this:

or

Keep in mind that any images you include within your ebook must be included within the compilation.

If you're linking to a web page outside of your ebook, make sure you create a link that includes the full path to the website and will open the page in a new window like this:

Your Site

If you don't include "TARGET="blank" the web page will open within your ebook.

Enhancing Your Ebook's Appearance

To enhance the appearance of your ebook, include small images that compliment the subject of your ebook. In addition, create small graphic page headers, subject dividers and bullets. By including these images, you will greatly

enhance your ebook and provide a more enjoyable experience for your readers.

Try to avoid using animated or large, slow loading images, as these types of images can be very distracting and irritate your readers.

HTML compiled ebooks can include just about everything that HTML 4.0+ supports. You can include live links, subscription forms, order forms, JavaScript, DHTML, Flash, video and sound.

When designing your ebook, try to avoid using anything that requires a special plug-in, such as Flash. Although a dynamic presentation looks nice to those capable of viewing it, not everyone has those capabilities. Flash is very slow loading and can cause your readers to become frustrated when trying to load your ebook.

Creating an Icon

Many HTML ebook compilers are now enabling you to use your own ebook icon. This icon is an image that will be displayed on your clients' desktop. When clicked on, it will open your ebook.

In order to create an icon, you must have a special software program that will save your image with a .ico extension.

You can download a great software program called, "Icon Edit Pro" here:

http://www.iconedit.com/

Before creating an icon, make sure you review your compilation software to make sure that you can include your own icon and to get their specifications.

In part 6 of our series, we will focus on some publishing tips such as copyrighting your ebook, obtaining an International Standard Book Number (ISBN) and more.








Copyright ? Shelley Lowery

About the Author:

Shelley Lowery is the author of the acclaimed web design course, "Web Design Mastery" (www.webdesignmastery.com) and "eBook Starter - Give Your eBooks the look and feel of a REAL book" (www.ebookstarter.com)

Visit www.Web-Source.net to sign up for a complimentary subscription to eTips and receive a copy of Shelley's acclaimed ebook, "Killer Internet Marketing Strategies."

You have permission to publish this article electronically, in print, in your ebook, or on your web site, free of charge, as long as the author bylines are included.


Saturday, February 19, 2011

Ebooks -- Self-Publishing Your Way to Internet Success: Part 3 Ebook Formats (HTML)


In part 2 of this series, we focused on ebooks formatted in PDF. We will now continue with HTML compiled ebooks.

Hypertext Markup Language Format (HTML)

Hypertext Markup Language (HTML) formatted ebooks are simply a group of web pages compressed into one .exe file for distribution. HTML ebooks are completely interactive with the Internet and can be as simple or dynamic as you'd like. Your HTML files can contain live links, graphics, forms, JavaScript, embedded video, and more. You can easily create a dynamic presentation utilizing the latest technology.

Ebooks formatted in HTML are basically designed just like website. They can contain an unlimited number of pages that are navigated via hyperlinks. Unlike ebooks formatted in PDF, the design of an HTML ebook is only limited by your imagination.

Depending upon the type of HTML compiler you purchase, HTML formatted ebooks can have customizable fields that will enable your users to customize fields you specify. This technology can enable you to provide your affiliates with an ebook they can use as a sales tool to sell your products and services. Your affiliates can have the ability to customize your ebook with their affiliate ID and earn commissions simply by giving the ebook away.

HTML files can be distributed in the following ways:

- Internet download

- CD-ROM

Advantages:

- Complete control over your ebook's look and feel.

- Completely interactive with the Internet.

- Software very reasonably priced starting at $30.00

- Most compilation software is easy to use.

- A wide variety of ebook compilers to choose from.

Disadvantages:

- Users must have the ability to run "Windows" programs.

- Users must have Internet Explorer 4.0+ installed on their

computer.

Compilers:

E-ditor (Recommended)

This is a nice ebook compiler that includes a step by step interface that will guide you through the entire process. Unlike other programs, this compiler comes with five "skins" to enable your ebooks to have a unique look. It also includes a pop-up message box that loads prior to your ebook loading when your ebook is launched. This box can contain system requirements, copyrights or whatever text you'd like.

Cost: $97.00

Ebook Edit Pro (Highly Recommended)

This is a great ebook compiler. Not only is it easy to use, but it also includes a pop-up message box that loads prior to your ebook loading. In addition, you can display your own product icon and select the buttons you would like to be displayed such as, navigational, print and home buttons. It also has an added feature that enables you to include an affiliate ID within every ebook you create and make money for referral sales. As an added bonus for purchasing this great compiler, you will also receive an "eBrand-It" software that will enable you to set up special fields so that your affiliates can customize your ebook. A free demo is available. This is a great compile.

Cost: $87.50

Activ E-book (Recommended)

This program isn't as easy as E-ditor Pro or Ebook Edit Pro, but with the aid of the instructions you can easily create a nice ebook. The great thing about this compiler is that it assigns an ESBN number to each ebook you compile. In addition, this great compiler will also enable you to create a "Rebranding" software. This additional software can be used to enable your users to modify parts of the ebook that you specify without recompiling. It also has a free demo that is fully functional for up to 10 files to be compiled (including graphics). You can create and distribute ebooks with the free demo, but you must register the software if you'd like to sell your ebooks.

Cost: $29.95

As you can see, both ebook formats have a number of advantages and disadvantages and the decision may be a little difficult.

The best ebook format for your project will really depend upon your own preference. However, it is also important to take into consideration the type of ebook you're creating and the number of pages it will contain. For example, if you've written a manuscript with hundreds of pages and have it typed into your word processing program, you won't want to waste your time creating an HTML page for each page of your ebook. Your best option will be to purchase Adobe Acrobat and compile your ebook into the PDF format. HTML compiled ebooks are better for smaller projects such as "how-to", "instructional" or "informational" ebooks.

Another consideration of great importance is your sales plan. If you're planning on marketing your ebook yourself, then it really doesn't matter which format you use. However, if you're planning on selling your ebook on one of the ebook publishing sites, many of them will only accept ebooks in the PDF format.

A good way to cover all of your bases is to simply publish your ebook in both formats. Let your customers decide which format they would prefer.

In part 4 of this series, we will focus on designing an ebook in PDF format.








Copyright ? Shelley Lowery

About the Author:

Shelley Lowery is the author of the acclaimed web design course, "Web Design Mastery" (www.webdesignmastery.com) and "eBook Starter - Give Your eBooks the look and feel of a REAL book" (www.ebookstarter.com)

Visit www.Web-Source.net to sign up for a complimentary subscription to eTips and receive a copy of Shelley's acclaimed ebook, "Killer Internet Marketing Strategies."

You have permission to publish this article electronically, in print, in your ebook, or on your web site, free of charge, as long as the author bylines are included.