#Ebook Deal/Day: Google Power Search - Only $4.49 w/code DDWRS

Stephan Spencer is an author of The Art of SEO published in October 2009 by O'Reilly and co-authored by Eric Enge, Rand Fishkin and Jessie Stricchiola.

Stephan is the founder of Netconcepts. Netconcepts started out as a web design and marketing agency, but over time morphed into a leading SEO firm. Stephan, and Netconcepts, had been heavy into the science of SEO since 1999.

Netconcepts was acquired in January 2010 by paid and organic search software/services agency Covario. Covario is one of those rare companies to have made it onto the Inc 500 list two years in a row -- in 2009 and again in 2010.

Stephan is the inventor of the automated pay-for-performance natural search technology platform GravityStream, now re-branded as Organic Search Optimizer.

He is a Senior Contributor to Practical Ecommerce and to MarketingProfs.com, and a columnist for Search Engine Land and Multichannel Merchant. He's also contributed to DM News, Catalog Age, Catalog Success, Building Online Business, Unlimited, and NZ Marketing magazine, among others.

Stephan is a frequent conference speaker on SEO and other online marketing topics for the Direct Marketing Association (DMA), American Marketing Association (AMA), Shop.org, Internet Retailer, SMX, IncisiveMedia (Search Engine Strategies), O'Reilly/TechWeb, PubCon, ECMOD, IQPC and IIR. His hundreds of speaking gigs have taken him around the globe -- everywhere from Berlin, London, Toronto, Santiago, and Auckland, to New York, Chicago, San Francisco, Los Angeles, and places in between.

Stephan is an avid blogger. He blogs at Stephan Spencer's Scatterings, Natural Search Blog, Business Blog Consulting, Changes For Good, and Google, I Suggest... He's also been a contributor for the following group blogs: Searchlight (part of the CNET Blog Network), Shop.org Blog, and MarketingProfs Daily Fix.

Stephan is on the advisory board of CrowdGather.

He holds an M.S. in Biochemistry from the University of Wisconsin-Madison.

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Rich Dads Robert Kiyosaki to Offer First Ever, Live Kindle eBook Signing of Unfair Advantage The Power of Financial ...

- Experience groundbreaking application of a popular technology, receive exclusive bonuses and discover what schools will never teach about money on May 26th at http://on.fb.me/UnfairAdvantageEbook

What:

Robert Kiyosaki, author of the number one personal, finance book of all time, ?Rich Dad Poor Dad,? will offer the first ever, live, Kindle eBook-signing of his new best-seller, ?Unfair Advantage ? The Power of Financial Education,? at http://on.fb.me/UnfairAdvantageEbook.

Attendees can:

? Participate in the first, live chat and Kindle eBook signing of its kind!

? Purchase a limited edition of the eBook officially signed by Robert Kiyosaki and available only during this special, Facebook Livestream event.

? Access exclusive photos and a bonus chapter about the corruption of capitalism unique to this one-time, eBook edition.

? Ask Robert and contributing author and tax expert, Tom Wheelwright, CPA, questions via Facebook posts.

? Hear Robert expose unfair advantages of the rich during his live chat.

Why:

?Financial education is the unfair advantage of the rich, and it?s time for people to challenge the preconception that they will struggle financially all of their lives,? states Kiyosaki. In ?Unfair Advantage ? The Power of Financial Education,? I share the secrets of the wealthy and what schools will never teach you about money.?

?We are constantly learning and changing with today?s fast-paced economic environment to provide the best information possible,? states Shane Caniglia, director of technology at The Rich Dad Company. ?This groundbreaking use of Kindle and Amazon is the first of many, strategic and innovative ways we plan to use technology in the future to help people increase their financial education and prosper.?

When:

Thursday, May 26, 2011, 2:00 - 3:00 p.m. Eastern Time

Where:

Log on to http://on.fb.me/UnfairAdvantageEbook.

Cost:

It?s free to join the live chat, and the exclusive, limited Kindle-edition of ?Unfair Advantage ? The Power of Financial Education?, available only during this eBook signing, is $9.99.

Info.:

For more information, visit www.richdad.com/livestreaming.

About the Rich Dad Company
Our company was founded in 1997 based on Robert Kiyosaki?s best-selling personal finance book, ?Rich Dad Poor Dad.? While his poor dad?s outlook closed his mind to the possibility of financial freedom, his best friend?s rich dad elevated Robert?s dreams, opened his mind to life's possibilities and allowed him to be financially free. Today, Robert and his team of experts provide financial education via books, seminars, videos, coaching, social media, innovative technology, and the board and Web game, CASHFLOW?, based on Robert?s belief that people learn best through simulation. Our mantra is ?Knowledge is the New Money.? Everything we do has one common goal: to increase your financial knowledge and help you live the rich life. Discover how we can help you on your journey towards a rich life at www.richdad.com or call us at 800-308-3585.

# # #

Media Contact: Melanie Rembrandt, Rembrandt Communications?, info@rembrandtwrites.com, 800-PR1-0116

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Ebook pricing power is undermined by perceived value - Wide ranging ebook pricing and deep print book discounts leave ...

Much discussion (and some dismay) surrounds the current upheaval in the ebook pricing model. As $0.99 ebooks sit "shelved" next to $19.99 ebooks (whose print counterparts might be discounted to $11.99), one of the larger issues surrounding the pricing problem is the perception of value from customers.

Jane Litte at Dear Author argued in a recent post that value is based on the reader's "willingness and ability to pay":

Every reader has a different price they are willing and able to pay for a book. I believe that price represents the value a reader places on a book at the time of purchase. However, value can vary over the course of time from when the reader first becomes aware of the book to after the book is read, increasing and decreasing based on different variables. When readers speak about price, they are talking about the amount that they are willing and able to pay at the particular time that they are expressing the opinion about price. Willingness includes the measurement of time.

I asked Todd Sattersten, author and owner of BizBookLab, to chime in on the pricing issue. In an email interview, he argued that print book pricing actually is the larger contributing problem to the perceived value of ebooks (mainly, ala Amazon) and suggested that serialization might be the right model for ebooks.

Todd Sattersten: There is only one factor that matters right now — what print books cost. Customers compare ebooks to their paper-based ancestors, and they long ago concluded they should be cheaper because everything else in their digital lives is cheaper than their physical lives.

Publishers don't want this to be true and, with the power to control ebook pricing through the agency arrangements, are pricing the vast majority of ebooks like they are print books. I co-wrote a book two years ago called "The 100 Best Business Books of All Time." The hardcover retail price is $25.95. On Amazon, you can buy that version for $16.61 or a remaindered edition for $10.38, while the Kindle edition is $18.99. That creates a short circuit in customers' brains. You don't pay more for things that are more convenient. You pay less.

What's interesting is that Amazon is actively discounting books in the 40% to 50% range, and in many cases putting the price of the print book very close to the price of the ebook. There can't be any margin left at those prices. Amazon, having lost the ability to control ebook pricing, is saying to customers "ebooks and print books are the same." This drives more people to ebooks (who doesn't want to download their book now?), sells more Kindles, and further cements their place in publishing's future — both provider of new and destroyer of old (what bookstore can compete with 49% off?). Also, notice how Amazon is redefining short writings with their Singles program. Fewer words, lower prices and, most importantly, a new (not very good) term to attach to the new value proposition.

Todd Sattersten: The biggest disconnect is that mainstream publishing's $9.99 to $19.99 ebooks are now sitting next to Amanda Hocking and J.A. Konraths' $0.99 ebooks. There was never that risk in the bookstore channel because of the cost of scaling atoms. The wide range of pricing destroys pricing power.

Todd Sattersten: Yes, they already are. Is everything going to be $0.99? No.

Todd Sattersten: I am not sure we've figured out what the reader should get for $0.99.

The biggest play for publishers in digital is to shorten book length. Everyone will admit that books both in fiction and non-fiction are driven by a page count rather than what is the appropriate length for material. I would like to see more experiments with serialization on the fiction side and an "album" of chapters on the non-fiction.

Here is an example of what I mean from the app space: 1337 Game Design released a game app for the App Store called Dark Nebula. It was $0.99 and had a light narrative that pushed you into Episode 2. So, rather than putting a bazillion levels in a single $0.99 game, ala Angry Birds or Cut The Rope, they divided 35 levels across two $0.99 apps.

Adapt the product to match what pricing will support. Every other industry does it. Why not publishing?

Our biggest problem is that we keep hanging onto the idea of a book. The word itself is laden with 500 years of meaning. In my world, a book is made of paper, bound on one side and it does an awesome job of delivering words and images. We need some new terminology for electronic products so we can get more creative about what publishing creates and what we can offer readers.

Related:

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Ebook Rebranding - The New Ebook Marketing Power?

Well, it is definitely yes!

In the early day of internet marketing, giving away ebook free was a very good list-building strategy. It worked extremely well. But it is no longer the case in TODAY scenario. Giving away your ebook free is just not enough for your online business. You’ll need to do something different.

The net is so saturated with the free ebook because every one is giving away their ebooks free. Some of them are poorly written and reading them is just a waste of time. Of course, I am not saying that all of them are poorly written. An exception is Rebrand Profits by Gary Hugnh. It’s a very good and informative ebook you should read. It's Free.

So, to compete with so many other free ebooks out there, you’ll need to do something different or come up with a new idea. People are more willing to distribute your ebook if you provide them incentives. The more benefits you provide, the faster your ebook is passed on. Remember, giving away your ebook is a very good form of free advertising.

Yah...I know but HOW?

It’s definitely by way of ebook rebranding. It has been used by top internet heavyweights to get people to download and distribute their ebooks free.

In this article, I’ll show you three simple ways to get people to distribute your ebook free using ebook rebranding techniques.

But first...

You need to have your own info-product, be it an ebook, a report or just a compilation of articles, tips or whatever you found on the Net. Inside the infoproduct, include links to the affiliate programs you are promoting. Be selective on the affiliate program you’re promoting. Promote only affiliate programs that are relevant to your infoproduct. They must pay well, allow you to recruit subaffiliates and most important of all offer at least TWO-TIER commission pay out. This is the first and foremost thing you need to do to encourage people to rebrand your ebook. This is particularly important because this is how you will make a fortune from your free infoproduct. Here is how it works:

If Joe signs up the affiliate program in the infoproduct, you get commission for his signup. If he then distributes the infoproduct to someone else and that someone else signs up through Joe’s affiliate link, both of you get paid! Can you see how powerful it is? Of course, you need to make sure that your info product is informative enough that the readers would give it away even without incentive.

Second technique is to charge people certain fees for them to rebrand your ebook. In other words, you are selling the rights to rebrand your ebook. This is particularly the case when you have no choice but to promote a single tier affiliate program. To make your offer more enticing, sell them the master rebrand rights.

Yes, I know you may be wondering why I said so. I’ll quote you an example to illustrate this.

Say Joe buys the master rebrand rights and distribute your ebook to everyone he knows. Then, whoever wants to rebrand the ebook Joe gives away, he or she has to pay Joe instead of you! Sound interesting? In such way, your readers are more willing to rebrand the ebook because it earns them more profits. I would definitely love the idea of me charging the people fees instead of you.

The third technique would require you to have your own products. Don’t worry if you’re too busy and have no time to create one. You can buy resell rights to a product. Ebookslot.com at http://www.ebookslot.com is a good place to shop for ebooks and software products with resell rights.

You can buy a package of ebooks with resell rights and repackage it to create your own unique product. Then set up an affiliate program and write a free info-product that promotes your product. Include a message in your ebook that tell your customers you are willing to give away the rebrand rights only if they buy your product. Instead of asking your readers to BUY the rebrand rights, you actually ask them to buy your products. People will join your affiliate program if they think it’s easy to promote your product and make money.

To create rebrandable EXE ebook, you can use Active Ebook Compiler which is by far the most affordable html compiler. You can also use pdf995 or pdfedit995 if you are creating rebrandable PDF ebook. Both tools are free!

So, start creating your own infoproduct with links to good affiliate programs TODAY and success is just right on your doorstep!

About The Author

This article is a brief summary of Rebrand Profits, a unique ebook that teaches you how to profit from rebranding your free ebook and virally spread it like wild fire. Grab a copy of this F*R*E*E masterpiece now at [http://www.ebookslot.com/rebrandprofits/]

articlesub@ebookslot.com

How to Harness the Power of Ebooks for the Benefit of Your Website!

Ebooks can be a powerful tool when it comes to promoting and profiting from your website. To be able to benefit from ebooks, it is important to know how to use them to their full potential.

There are two big ways in which ebooks can be used to benefit you and your site:

Promotion
Profiting

Both of these are extremely important. Without promoting your site and receiving enough visitors, it is impossible to profit, which is the ultimate aim of a successful internet business.

Promotion:

Ebooks are especially good for advertising your website. They cost almost nothing to produce and can be easily distributed via an email. You can either use an ebook which you have created yourself, or you can use another author's ebook, provided you have permission. Here is how to promote your site to unknown levels using an ebook:

- Use an ebook with a broad appeal, so as to achieve a maximum range of interest from many people. However, try to keep the ebook relevant to your site's subject matter. This way, those who travel to your site through the ebook will find more that interests them on your site. This is how to turn browsers of your ebook into buyers on your site.

- Once you have chosen your ebook's subject try to write the content similarly to your site. Add a link to the site you want to promote at the beginning and end of every page in the ebook. Make sure that these links are visible, and that it is made clear to the viewer where these links go to. Within the content of the ebook, while talking about something which can be found directly at your site, a link can also be added. However, make sure not to clutter your ebook with links and ads. This looks unprofessional and gives viewers a bad impression.

- Having finished the ebook's content, check furiously for spelling mistakes or missing punctuation. These mistakes lead the viewer to believe that the author is unprofessional and even that the site may be insecure and badly run.

- Now comes a crucial part. Make sure on the very front of the ebook, or somewhere where everyone will be able to see, that you have put a statement such as this:

"You may redistribute this ebook freely so long as the content inside remains the same"

This will mean that anyone who receives your ebook will be able to pass it on, so long as they don't change it. Given the fact that ebooks are a very popular form of displaying information nowadays, people are very likely to give your ebook away, whether it be a freebie on their site or a gift to newcomers. More and more people will have a copy of your ebook, with your link which goes straight back to your site. People are bound to click on your link if they're interested.

- Now with your completed ebook, you can start distributing. Give it to all your friends and family and anyone else who you know. Tell them to distribute it everyone in their email address book. Do not be afraid to contact a site which sells or gives away ebooks and ask them if they will distribute it. The chances are that they will. Big ebook sites need new ebooks to keep going. Contact sites which have a similar subject matter as the subject of your ebook and ask them if they will distribute it. Don't forget to distribute your ebook freely on your own site, because this will gain your site popularity. If you need help distributing your ebook, my site [http://www.info-ebooks.co.uk] would be happy to distribute it for you.

Once you have distributed a number of copies, if you have distributed it well to many sets of people, your ebook will soon be all over the internet. People will start clicking on your links from all over the web and in addition, you have also made a small name for yourself on the web. This will increase the popularity and trust in your site.

Profiting:

Obviously through the promoting of your website using ebooks, the profits will increase. However, there are other ways in which to profit using ebooks:

- The most obvious way to make money through ebooks is by selling them. However, there are already many huge companies doing this and it is hard for little companies and websites to keep up. Nevertheless, try to offer just that little bit extra on your ebook deal compared to everyone else's. You have to try and make your deal seem special. Add a couple of bonuses and maybe a useful bit of software too.

- Profit through ebooks by offering them as a bonus with another, more expensive product you are selling on your website. You would be surprised at how a browser will choose your product over others, just because your product has an ebook free with it. If you can make this ebook relevant to the item you are coupling it with, or you could make the ebook yourself, then more people will buy from you and people will be prepared to pay more. The ebook costs you nothing either so it is a perfect give-away.

- Affiliate links can also be posted in ebooks you create yourself. Earn yourself money by placing these links in relevant places in the content of the ebook. For example if your ebook talks about music, then include a link to a popular music website which you know will give you a slice of the profits if a sale is made. If your ebook is distributed correctly, your affiliate link could be viewed by thousands of people per week. The site I recommend for affiliate marketing is http://www.clickbank.com

- Also think about putting a very limited amount of ads in your ebook. Many companies will pay you to put an ad in your ebook. However, there is a very fine line between making money through ads and losing money due to too many unprofessional ads. Try to make your ads blend into your ebook and make them relevant to the subject matter too.

Most importantly with ebooks, always be thinking of new ways in which you think you could distribute them or use them to profit. Creativity is a key part of a successful ebook marketing campaign.

For more information on this subject or about making money online go to [http://www.info-ebooks.co.uk]

Free ebooks that you can give away to promote your website can also be found at this address.

Thanks,

William Johnston

(will@info-ebooks.co.uk)