#Ebook Deal/Day: Creating a Website: The Missing Manual, Third Edition - Only $11.99 w/code DDWB3

 

Think you need an army of skilled programmers to build a web site? Think again. With nothing more than an ordinary PC, some raw ambition, and this book, you'll learn how to create and maintain a professional-looking and visitor-friendly site that features components such as audio, video, and e-commerce capability. This Missing Manual gives you all the tools, techniques, and expert advice you need.

Full Description

Think you need an army of skilled programmers to build a website? Think again. With nothing more than an ordinary PC, some raw ambition, and this book, you’ll learn how to create and maintain a professional-looking, visitor-friendly site. This Missing Manual gives you all the tools, techniques, and expert advice you need.

Plan your site. Create web pages by learning the basics of HTML and HTML5. Control page design with CSS. Format text, images, links, tables, and other elements. Attract visitors. Ensure that people can find your site through popular search engines. Build a community. Add forums, fresh content, and a feedback form to encourage repeat visits. Get smart. Use free tools to identify your site’s strengths and weaknesses. Create your own blog. Post your musings with a free blog-hosting service. Bring in cash. Host Google ads, sell Amazon’s wares, or push your own products. Add pizzazz. Include audio, video, interactive menus, and more.

Title:Creating a Website: The Missing Manual, Third EditionBy:Matthew MacDonaldPublisher:O'Reilly MediaFormats:PrintEbookSafari Books OnlinePrint:May 2011 Ebook:April 2011 Pages:582 Print ISBN:978-1-4493-0172-9| ISBN 10:1-4493-0172-XEbook ISBN:978-1-4493-9874-3| ISBN 10:1-4493-9874-X

Matthew MacDonald is a developer, author, and educator in all things Visual Basic and .NET. He's worked with Visual Basic and ASP since their initial versions, and has written over a dozen books on the subject, including The Book of VB .NET (No Starch Press) and Visual Basic 2005: A Developer's Notebook (O'Reilly). He has also written a number of Missing Manual titles on Excel 2007 and Access 2007 (O’Reilly). His website is http://www.prosetech.com/.

View Matthew MacDonald's full profile page.

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Marketing with PDCA ebook released on Business901 Website

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How to Convert a Website into an Ebook

Writing for blogs lends itself to many useful possibilities. You’re regularly updating them with fun and informative content, which makes for a fantastic resource for anyone who comes across it. However, if you’ve been thinking about creating an ebook from the same kind of niche, you may be lost as where to start. Well, the best place to begin, ironically, is your blog – you can easily turn it into an ebook without emptying your pockets. In fact, you can technically do it for free!

There are many possibilities as to what you can create and what your goals could be. You might want to produce a mass market read for purchase or a free ebook that any of your readers can download. Or a piece that is formatted for a portable e-book reader may best suit your audience, or even something light enough to be sent as an e-mail attachement.

Optimize your content for offline reading (let your readers take your content with them while traveling, having a vacation, etc);Repurpose your content for more exposure!

Whatever you want, these tools can help you to get it.

 

Anthologize is one of the most popular tools for online blog conversion on the web. That’s because it’s a WordPress plugin, and WordPress remains the format of choice for most blog owners due to its ease of use and heavy options features for extras.

You can download the plugin directly to your blog, and to activate it just upload the zip file?to your plugins folder from the main dashboard.

You will see two new sets of categories. The one on top is the ‘Imported Items’, where you can import data from other sites through an RSS feed. This makes it easy to compress more than one blog into your converted ebook.

The second tab is ‘Anthologize,’ with the options ‘My Projects,’ ‘New Project,’ ‘Export Project’ and ‘Import Content.’ You can filter all content using tags and then sort it into categories, which will help with the formatting when the time comes for the ebook conversion.

Once you’ve decided what content you want to use, you can start creating ‘Parts’ or chapters. First, create a new part, then drag and drop the posts that you want to include. Any images in your posts will be included as they appeared in the post.

Personalization is easy to do. You can create a dedication page, which can be handy for mentioning affiliates, other websites or even your readers. You can change the font sizes and do any final edits, and then select what format you want it in (such as a PDF or ePub). Unfortunately, this will end up with a copyright notice showing that it was created using Anthologize. Some bloggers don’t like this, but it’s a minor concession for using a free program.

 

Zinepal is a program that was created for those who want to convert a site into an ebook, but don’t have a WordPress blog. It works as a website-based uploading dock, where you can enter the URL and browse through which posts you want used for your ebook. You can also start with an ebook that is blank and can be filled in with doc files and text.

Once you select an URL and are able to sift through the posts, you will notice that only the most recent posts are listed as available for you to choose from. This may pose as a bit of a hindrance for some people, as there are less posts in your immediate selection. But never fear, you can bypass this by using the bookmarking tool which enables you to choose from older posts that you can then add in. This skips the whole RSS feed method and just gives you a more direct line to all posts on your blog.

There are three formats you can convert the ebook into: PDS, ePUB, and Kindle.? You can preview in any of these and change the formatting accordingly.

Customization is pretty simple. You can change fonts, size, columns and numbering. You can also add in any logos and special items to advertise your company or blog.

Obviously, these are only two of many products that are out there for ebook conversion. I chose the two I have found easiest to use for both WordPress and non-Wordpress bloggers. Do you have one of your own you would recommend? Suggest it in the comments!

Ann Smarty is the Editor of Search Engine Journal. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project, MyBlogGuest.com

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20 Ways To Increase Website Traffic and eBook Sales

Here's a fast, easy list for you. Use it as checklist to see what you need to do to increase traffic. Or use it as a review list if you have already been working on improving your website traffic. It will help you find ways that you might have known or forgotten.

1. People love to receive free or win free stuff, whether they really need it or want it. A free eBook is perfect to satisfy those needs over the Internet. They will visit your website to get the free valuable information.

2. Give away the full version of your eBook in exchange for testimonials. You can use these customer statements to improve your ads' effectiveness.

3. When you create an eBook, you change your image to "Expert." This will gain people's trust and they will buy your main product or service quicker.

4. Publish your website in eBook format. Put the eBook on a disk or CD-ROM then include it with your direct mail packages. This can increase the number of people that buy your product or service.

5. Offer your eBook as a free bonus for buying one of your main products or services. People will buy the product or service more often when you offer a free bonus.

6. Allow people to download your free eBook, if they give the e-mail addresses of 3 to 5 friends or associates that would be interested in your eBook. This will quickly build your e-mail list.

7. Create a directory of websites in eBook form. List peoples websites in the directory that will agree to advertise the eBook on their website or e-zine (electronic newsletter). This will give them an incentive to give away or advertise your eBook.

8. Allow other people to give away your free eBook. This will increase the number of people that will see your ad in the eBook. You could also include a mini catalog of all your product or services that you offer in the eBook.

9. Gain new leads by having people sign up and give you their contact information before they can download your eBook. This is a very effective way to conduct market research.

10. Make money selling advertising space in your eBook. You could charge for full-page color ads, classified ads or banners ads. You could also trade advertising space in your eBook for other forms of advertising.

11. Give away the eBook as a gift to your current customers as a way of letting them know you appreciate their business. Place an ad in the eBook for a new back end product you are offering

12. Get free advertising by submitting your eBook to freebie and freeware/shareware websites. This will increase the number of people that will download your eBook and see your ad.

13. Make money by selling the reprint rights to those that would like to sell the eBook. You could also make even more money by selling the master rights. This would allow other people to sell the reprint rights.

14. Hold a contest on your website so people can win your eBook. You will get free advertising by submitting your contest ad to free contest or sweepstakes directories. Just make sure you publicize the winner's information -- they love the acknowledgment.

15. You will gain valuable referrals from people telling others about your eBook. Word of mouth advertising can be very effective.

16. Make money cross promoting your eBook with other people's products or services. This technique doubles your marketing effort without spending more time and money on your part.

17. Increase your e-zine subscribers by giving away your eBook to people that subscribe to your e-zine. This will give people an incentive to subscribe. Allow your e-zine subscribers to also give it away to multiply your subscribers.

18. Give away the eBook to people that join your affiliate program. This will increase the number of people that subscribe. You could also create an eBook for them to use that will help them promote your product or service.

19. Give away the eBook in exchange for people leaving their contact information. This will help you follow-up with the prospects that buy your main product or service.

20. Offer a free eBook that contains a couple of sample chapters. If they like it, give them the option of ordering the full version. It would work just like a software demo or shareware.

You will want to print this list and keep it in your website improvement file if you aren't quite ready. Or add it to your planning list.

Catherine Franz, a Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com

How to Harness the Power of Ebooks for the Benefit of Your Website!

Ebooks can be a powerful tool when it comes to promoting and profiting from your website. To be able to benefit from ebooks, it is important to know how to use them to their full potential.

There are two big ways in which ebooks can be used to benefit you and your site:

Promotion
Profiting

Both of these are extremely important. Without promoting your site and receiving enough visitors, it is impossible to profit, which is the ultimate aim of a successful internet business.

Promotion:

Ebooks are especially good for advertising your website. They cost almost nothing to produce and can be easily distributed via an email. You can either use an ebook which you have created yourself, or you can use another author's ebook, provided you have permission. Here is how to promote your site to unknown levels using an ebook:

- Use an ebook with a broad appeal, so as to achieve a maximum range of interest from many people. However, try to keep the ebook relevant to your site's subject matter. This way, those who travel to your site through the ebook will find more that interests them on your site. This is how to turn browsers of your ebook into buyers on your site.

- Once you have chosen your ebook's subject try to write the content similarly to your site. Add a link to the site you want to promote at the beginning and end of every page in the ebook. Make sure that these links are visible, and that it is made clear to the viewer where these links go to. Within the content of the ebook, while talking about something which can be found directly at your site, a link can also be added. However, make sure not to clutter your ebook with links and ads. This looks unprofessional and gives viewers a bad impression.

- Having finished the ebook's content, check furiously for spelling mistakes or missing punctuation. These mistakes lead the viewer to believe that the author is unprofessional and even that the site may be insecure and badly run.

- Now comes a crucial part. Make sure on the very front of the ebook, or somewhere where everyone will be able to see, that you have put a statement such as this:

"You may redistribute this ebook freely so long as the content inside remains the same"

This will mean that anyone who receives your ebook will be able to pass it on, so long as they don't change it. Given the fact that ebooks are a very popular form of displaying information nowadays, people are very likely to give your ebook away, whether it be a freebie on their site or a gift to newcomers. More and more people will have a copy of your ebook, with your link which goes straight back to your site. People are bound to click on your link if they're interested.

- Now with your completed ebook, you can start distributing. Give it to all your friends and family and anyone else who you know. Tell them to distribute it everyone in their email address book. Do not be afraid to contact a site which sells or gives away ebooks and ask them if they will distribute it. The chances are that they will. Big ebook sites need new ebooks to keep going. Contact sites which have a similar subject matter as the subject of your ebook and ask them if they will distribute it. Don't forget to distribute your ebook freely on your own site, because this will gain your site popularity. If you need help distributing your ebook, my site [http://www.info-ebooks.co.uk] would be happy to distribute it for you.

Once you have distributed a number of copies, if you have distributed it well to many sets of people, your ebook will soon be all over the internet. People will start clicking on your links from all over the web and in addition, you have also made a small name for yourself on the web. This will increase the popularity and trust in your site.

Profiting:

Obviously through the promoting of your website using ebooks, the profits will increase. However, there are other ways in which to profit using ebooks:

- The most obvious way to make money through ebooks is by selling them. However, there are already many huge companies doing this and it is hard for little companies and websites to keep up. Nevertheless, try to offer just that little bit extra on your ebook deal compared to everyone else's. You have to try and make your deal seem special. Add a couple of bonuses and maybe a useful bit of software too.

- Profit through ebooks by offering them as a bonus with another, more expensive product you are selling on your website. You would be surprised at how a browser will choose your product over others, just because your product has an ebook free with it. If you can make this ebook relevant to the item you are coupling it with, or you could make the ebook yourself, then more people will buy from you and people will be prepared to pay more. The ebook costs you nothing either so it is a perfect give-away.

- Affiliate links can also be posted in ebooks you create yourself. Earn yourself money by placing these links in relevant places in the content of the ebook. For example if your ebook talks about music, then include a link to a popular music website which you know will give you a slice of the profits if a sale is made. If your ebook is distributed correctly, your affiliate link could be viewed by thousands of people per week. The site I recommend for affiliate marketing is http://www.clickbank.com

- Also think about putting a very limited amount of ads in your ebook. Many companies will pay you to put an ad in your ebook. However, there is a very fine line between making money through ads and losing money due to too many unprofessional ads. Try to make your ads blend into your ebook and make them relevant to the subject matter too.

Most importantly with ebooks, always be thinking of new ways in which you think you could distribute them or use them to profit. Creativity is a key part of a successful ebook marketing campaign.

For more information on this subject or about making money online go to [http://www.info-ebooks.co.uk]

Free ebooks that you can give away to promote your website can also be found at this address.

Thanks,

William Johnston

(will@info-ebooks.co.uk)