#Ebook Deal/Day: Programming Social Apps - Only $15.99 (Save 50%) w/code DDM97

With this digital Early Release edition of Programming Social Applications, you get the entire book bundle in its earliest form – the author's raw and unedited content – so you can take advantage of this content long before the book's official release. You'll also receive updates when significant changes are made, as well as the final ebook version.

With this book, you'll learn about a rich set of open source technologies for building compelling—and secure—social applications and websites. Programming Social Apps introduces you to the open source tools used on many major social platforms, and explains how technologies such as OpenSocial, Apache Shindig, OAuth, OpenID, Caja, and others work together to help you solve practical issues. You'll also examine successful proprietary platforms to help you gain a comprehensive understanding of the Social Web's foundations.

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Cvent Releases eBook to Help Event Planners Boost Attendance with Social Media

Press Release Source: Cvent On Thursday June 2, 2011, 12:58 pm EDT

MCLEAN, Va.--(BUSINESS WIRE)-- Cvent, the world’s largest provider of online event management, meeting site selection and web survey solutions, today released a free eBook, “Event Marketing 2.0: How to Boost Event Attendance through Social Media,” that offers the practical tips and best practices event planners need to effectively market their events through social media.

“Networking opportunities and educational content are two key reasons why people attend events. Social media is ideal for extending the reach of these event elements, making social channels a natural fit for event marketing,” said Eric Eden, Vice President of Marketing at Cvent. “For planners, learning how to effectively leverage social networks to market their events is key because it broadens their access to millions of potential attendees. Our eBook provides a compilation of tried-and-true tactics to help event planners better understand and execute social media marketing campaigns that will deliver quantifiable results, such as increased registrations.”

Highlights of the eBook include:

Pointers for developing a solid social media marketing strategy; Tips on how to use the most relevant social media channels to effectively engage your audience; Techniques for building a social infrastructure for your event; Insight into how to leverage registrants to broaden awareness for your event; and Guidance on how to integrate social media with your event invitations, online registration and event website.

The release of Cvent’s eBook comes on the heels of recent social media enhancements to Cvent’s web-based event management system, including the ability to easily share and promote events through social media channels; embed live feeds from Twitter, Facebook and YouTube on event websites; and allow attendees to share links to their social media profiles with the event organizer and other attendees, among other features.

For a complimentary copy of the eBook, visit http://www.cvent.com/en/sem/social-media-event-marketing-ebook.shtml?&=download.

About Cvent

Founded in 1999, Cvent is the world’s largest meetings management technology company and has over 800 employees worldwide. Cvent offers web-based software for meeting site selection, online event registration, event management, e-mail marketing, and web surveys, and helps over 90,000 users in 40 countries manage hundreds of thousands of events, surveys and e-mail campaigns. The company has processed over $2 billion in online payments and has managed over 30 million event registrations and survey responses for its clients. A leading authority on Strategic Meetings Management (SMM), Cvent has implemented SMM programs for more than 40 corporations over the past year. For more information, please visit www.cvent.com.

Connect with Cvent:

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What Every Nonprofit Needs to Know About Social Media

Facebook, Twitter, YouTube, oh, my! With Ventureneer’s new eBook, the road to effective social media for nonprofits is no longer a mystery.

New York, NY (Vocus/PRWEB) April 15, 2011

For nonprofits who feel daunted by social media options, Ventureneer has created a new ebook that takes the mystery out of starting, building, and maintaining a social media marketing program.

“This ebook is about practicality and how social media can be used in the real-world of nonprofits. It’s meant to inspire as well as guide,” says Geri Stengel, founder of Ventureneer.

Social Media for Your Nonprofit: Take Charge! is a must-read for several reasons:
It isn’t a sales job. Problems, how to resolve them, and the real costs of social media are discussed as well as the benefits.

It is jargon-free and accessible to everyone from novices to advanced users (which means from board members to execs to the staffers who will be implementing social media).

It lists a wealth of resources for further exploration as an organization dives deeper into a particular social media platform.

It’s free.

The content of the ebook reflects the findings of the Ventureneer survey in August 2010 of how nonprofits used -- and why they didn’t use -- social media. In that survey, Ventureneer found that many nonprofits were not taking advantage of social media because they were fearful of the amount of time it takes, lack of return on investment, and cost.

This ebook builds on the best practices guidelines laid out by Ventureneer in Nonprofits and Social Media: It Ain’t Optional! but goes further. This second ebook takes the nonprofit exec through the process of getting started, from finding out what is needed for a particular project to getting board agreement. Each of the Big Four -- Facebook, Twitter, YouTube and LinkedIn -- are covered along with smartphones and commenting.

And the nemises of newcomers to advanced users of social media -- metrics and analytics -- are also explained in user-friendly language.

The ebook has value to novices about to dip their toes in the social media pool and to advanced users ready to dive into the deep end. It pulls together resources, ideas, and examples of nonprofit success with social media, from very small organizations to mega-agencies, from fundraising to friend-making.

Get a sneak preview of the new ebook! Just “Like” Ventureneer on Facebook and the ebook will be sent to you before it is released to the general public. Early copies are available exclusively through Facebook.

In addition, on Wednesday, April 27, 2011, from 12n to 1pm, Stengel is offering her free webinar Social Media Best Practices for Nonprofits, in which nonprofit leaders and their staff can get first-hand information and ask questions.

About Ventureneer
Ventureneer connects values-driven small business owners, social entrepreneurs, and nonprofit leaders with the knowledge they need to make the world a better place and to thrive as businesses. At Ventureneer, entrepreneurial and nonprofit training and advice are practical, accessible, and affordable. With Ventureneer, you learn new skills, collaborate with peers, develop solutions to your real-world problems, get one-on-one help from experts, and access the information you need to make better decisions for your organization.

# # #

Geri Stengel
Ventureneer
212-362-3088
Email Information

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