Effective Student Marketing Releases Career Services eBook

Andover, MA (PRWEB) June 16, 2011

Effective Student Marketing’s new eBook, “17 Tips for Connecting Career Services and Social Media” was released at the APSCU Annual Convention in Texas. The eBook was announced as part of Effective Student Marketing’s breakout session, “How Social Media and Online Communities Can Lead to Gainful Employment for Your Students.”

“We’re strong believers in using social media wherever it will help your students and graduates,” said Andy Kelley, president of Effective Student Marketing. “We want to teach schools to embrace it and begin using it beyond the marketing and admissions departments. This is a great place to start.”

The eBook provides schools with seventeen specific tips that they can act on right away to begin using social media more effectively. The tips cover social media sites and tools including Facebook, Twitter, LinkedIn, and blogs.

“You may not think of Facebook or Twitter right away when you think of Career Services. But those are the places where your students and graduates are already active. You need to join the conversation rather than try to move it someplace else, like to LinkedIn,” explained Kelley.

The APSCU breakout session presentation covered similar topics and information and included a Career Services and social media case study from Charter College. The school has ten campuses in three states and online and needed a place to reach all of its students and graduates. Social media was a good fit.

“We were already seeing success with Charter College’s other social media presence, so we worked with them to branch out and include Career Services information as well,” Kelley said.

The eBook is available for free download at http://www.effectivestudentmarketing.com/ebook

About Effective Student Marketing
Founded in 2004, Effective Student Marketing is a strategic marketing organization that helps schools reach their admissions and retention goals by building lifelong relationships with prospects, students, and graduates. Their services combine school-side experience with the latest technology and include online reputation management, social media marketing, cost per lead vendor management, search engine marketing, and e-newsletter production and distribution. For more information, call 1-800-313-3510, visit the Effective Student Marketing website, or join them on Facebook and Twitter.

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Cvent Releases eBook to Help Event Planners Boost Attendance with Social Media

Press Release Source: Cvent On Thursday June 2, 2011, 12:58 pm EDT

MCLEAN, Va.--(BUSINESS WIRE)-- Cvent, the world’s largest provider of online event management, meeting site selection and web survey solutions, today released a free eBook, “Event Marketing 2.0: How to Boost Event Attendance through Social Media,” that offers the practical tips and best practices event planners need to effectively market their events through social media.

“Networking opportunities and educational content are two key reasons why people attend events. Social media is ideal for extending the reach of these event elements, making social channels a natural fit for event marketing,” said Eric Eden, Vice President of Marketing at Cvent. “For planners, learning how to effectively leverage social networks to market their events is key because it broadens their access to millions of potential attendees. Our eBook provides a compilation of tried-and-true tactics to help event planners better understand and execute social media marketing campaigns that will deliver quantifiable results, such as increased registrations.”

Highlights of the eBook include:

Pointers for developing a solid social media marketing strategy; Tips on how to use the most relevant social media channels to effectively engage your audience; Techniques for building a social infrastructure for your event; Insight into how to leverage registrants to broaden awareness for your event; and Guidance on how to integrate social media with your event invitations, online registration and event website.

The release of Cvent’s eBook comes on the heels of recent social media enhancements to Cvent’s web-based event management system, including the ability to easily share and promote events through social media channels; embed live feeds from Twitter, Facebook and YouTube on event websites; and allow attendees to share links to their social media profiles with the event organizer and other attendees, among other features.

For a complimentary copy of the eBook, visit http://www.cvent.com/en/sem/social-media-event-marketing-ebook.shtml?&=download.

About Cvent

Founded in 1999, Cvent is the world’s largest meetings management technology company and has over 800 employees worldwide. Cvent offers web-based software for meeting site selection, online event registration, event management, e-mail marketing, and web surveys, and helps over 90,000 users in 40 countries manage hundreds of thousands of events, surveys and e-mail campaigns. The company has processed over $2 billion in online payments and has managed over 30 million event registrations and survey responses for its clients. A leading authority on Strategic Meetings Management (SMM), Cvent has implemented SMM programs for more than 40 corporations over the past year. For more information, please visit www.cvent.com.

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Sideways Releases David Roberts' Egypt eBook for the iPad

Press Release Source: Sideways On Monday April 11, 2011, 11:00 am EDT

CLEVELAND, April 11, 2011 /PRNewswire/ -- Sideways, Inc., which transforms books, magazines and other publications into immersive experiences on mobile devices, today released David Roberts' Egypt – as an enhanced eBook in the EPUB format. The Scottish artist David Roberts (1796-1864) is famous for his detailed lithographs produced from sketches made during his tours of the Egyptian region beginning in 1838. Sideways recreated Roberts' artwork and journal in a colorful, engaging, interactive multimedia collection and delivers it in an elegantly stylized narrative experience.

Sideways brings David Roberts' Egypt to life with high definition images of Roberts' lithographs, improved typography and 80 minutes of audio narration by award-winning Simon Prebble. The enhanced eBook's audio is intercut with pertinent text and zoomable images so that a reader can page through the eBook or view Roberts' artistry in detail while listening to his journals.

"While there are still significant limits to enhanced eBooks in EPUB format compared to apps, authors can tell compelling multimedia stories with beauty and charm. With the release of our David Roberts' Egypt we tell the story of the famous British artist as he travels and sketches the wonders of ancient Egypt in the early 19th Century," said Charles Stack, founder and CEO of Sideways, Inc. "With text, audio, images, and maps readers can experience and enjoy the wonders of Egypt through Roberts' own 'voice' and artistic eye."

David Roberts' Egypt allows readers to experience the highlights of Egypt – Alexandria, Cairo, the pyramids, Luxor, Abu Simbel and other landmarks – through the words and eyes of one of the earliest European artists to travel up the Nile to Nubia.

The enhanced eBook format includes the following:

Brilliant, high-resolution color images of 100 lithographs with full pan and zoom capabilityHigh-resolution maps of the Nile scanned from the original 1850 publication Roberts' personal travel journal with 80 minutes of audio by the engaging award-winning narrator Simon Prebble (recipient of 14 Audie Nominations and Publishers Weekly 2006 Narrator of the Year)A companion web page with Web Notes?, which allows readers to explore, discover, and share information about the author and book

David Roberts' Egypt enhanced eBook is available in the Apple iBookstore for $12.99. ?

About Sideways, Inc.

Sideways, Inc. makes apps for the Apple iOS and Android platforms that exceed clients' expectations. ?Sideways' apps transform publications and other projects into intuitive and immersive experiences for the user. A team of developers, designers, artists, and editors, Sideways takes an inventive and affordable approach to each project. The company's M3 digital publishing platform allows clients to use common file types to efficiently and elegantly produce multi-media, multi-touch and multi-user apps. Sideways will consult on marketing, pricing strategies and other challenges that must be met to release a successful app. Sideways was founded in 2010 by Charles Stack and Eliza Wing. For more information, visit www.sideways.com.

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AuthorHouse Releases eBook of Bob Hammel’s Perfect

Combination of Two Books Chronicles IU Basketball's Greatest Era: 1974-75 Rise to No. 1, Perfect 1975-76 Season

Bloomington, ID (Vocus/PRWEB) April 02, 2011

AuthorHouse, the leading provider of self-publishing and marketing services for authors around the globe, has released for the first time ever in eBook format Perfect: Bob Knight & Indiana’s Two Year Quest – sports journalist and Bob Knight biographer Bob Hammel’s contemporary account of the Indiana Hoosiers' spectacular but ill-fated 1974-75 season and the 1975-76 championship season, college basketball's last "perfect season." The 35th anniversary edition includes a revised foreword from Hammel that looks back on the historic feat and suggests a team today would have a less difficult, not more difficult, than the '76 Hoosiers overcame.

Tournaments were unseeded in 1976, so Indiana ran through a tournament route that included teams that today, Hammel speculates,would have been no worse than Nos. 6, 2, 1, 2 and 3 -- and possibly 5-2-1-1-3.

“Today, champions must play six games,” Hammel writes, “but a No. 1 seed at best would meet a 16 seed in the first round, 8 in the second, 4 in the third, then possibly 2-1-1 in the last three.”

And that Indiana team did it with the pressures of an unbeaten season and yearlong No. 1 ranking as a bullseye on its back.

Included in Indiana's 1976 tournament run was the only regional meeting ever of teams that ended the regular season ranked 1 and 2 (Marquette No. 2). That pre-Final Four collision led to the introduction of national tournament seeding in 1979, Hammel says.

The re-release of Hammel’s retrospectives comes after Indiana’s third consecutive season without an NCAA Tournament invitation – the longest such drought since a 30-year-old coach named Bob Knight arrived in Bloomington as the university opened its brand new basketball home, Assembly Hall. There had been four such years then. In Bloomington today, at now-hallowed Assembly Hall, hope is alive that in-state recruiting successes and pledges to Coach Tom Crean promise a bright light at the end of the present tunnel. As "Perfect" shows, it can happen -- because it has.

To view the foreword for Perfect, log on to http://www.scribd.com/doc/51750012. To purchase a Kindle copy for $4.99, visit http://amzn.to/fAYDX5 or a Nook copy for $3.99, visit http://bit.ly/dYXuTc. To begin publishing your book with AuthorHouse today, log on to http://www.authorhouse.com or call 888-519-5121.

About AuthorHouse
AuthorHouse, an Author Solutions, Inc. self-publishing provider, is a leading provider of book publishing, marketing, and bookselling services for authors around the globe and offers the industry’s only suite of Hollywood book-to-film services. Committed to providing the highest level of customer service, AuthorHouse assigns each author personal publishing and marketing consultants who provide guidance throughout the process. Headquartered in Bloomington, Indiana, AuthorHouse will celebrate 15 years of service to authors in Sept. 2011.For more information or to publish a book visit http://www.authorhouse.com or call 1-888-519-5121. For the latest, follow @authorhouse on Twitter.

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Hashim Hathaway
Author Solutions, Inc.
(812) 339-6000 x5152
Email Information

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