Showing posts with label Career. Show all posts
Showing posts with label Career. Show all posts

Wednesday, July 20, 2011

Glenn Llopis Launches Free eBook to Help Employees Save Their Career and Corporations Save Their Business

Irvine, CA (PRWEB) June 20, 2011

Glenn Llopis, who is widely known for his provocative, authoritative viewpoints on workplace issues, Hispanics in America and his immigrant perspective on business leadership has released a new ebook to help employees save their career and corporations save their business. The ebook, "Why Personal Employee Brands Will Save Your Career and Your Workplace" is available for free (for a limited time) at his company’s website. According to Llopis, “my objective is to help people realize that in today’s uncertain economy, we can’t wait for others to help solve our own career problems. We must change our mindset, approach and attitude; and begin to assume the responsibility of ourselves as an ‘employee brand.’ We can no longer view our employers as providers, but rather as enablers of opportunity.”

In a world of temporary employment, the traditional promise of long-term security by employers has vanished. As work life becomes more mobile, increasingly people need to have a clear ‘employee brand’ to carry them from one temporary employment situation to the next. Failure to do so will leave people vulnerable, rather than in charge of their own career. Employee brands become paramount if people are to remain relevant in their work and throughout their career. “I strongly believe that people in the workplace must learn to manage their own ‘employee brand’ or someone else will," Llopis continues. “Isn’t this how people became unemployment victims of the recession? People now must learn how to more creatively take control of their careers by learning how to package their natural skill-sets and capabilities to become more noticeable. This approach not only helps them but their employers perform at their highest levels.”

Llopis’ goal is aimed to help people better position themselves for new and sustainable employment while offering employers new ways to maximize the talent pool and career succession efforts of their workforce. “I believe that by offering the eBook for free it will help accelerate its forward thinking message and cultivate a fresh new attitude about how people can contribute to the workplace in more purposeful and meaningful ways,” Llopis concludes.

About Glenn Llopis Group (GLG):
GLG’s mission is to create a global workplace that will give employees new purpose, put a premium on innovation, and maintain ethical leadership. GLG helps leaders become more innovative, relevant and purposeful in the new economy.

GLG works with leaders to develop their authentic whole selves in how they think, act and innovate. The uncertainty of the post-2008 economy has demanded more from the leaders of America's corporations, in a business world that is more mobile, more transient, more flexible, and more diverse than ever before.

GLG is about helping leaders find their voice and discover their authentic impact and influence. GLG keynote, training, consulting and coaching programs are inspired by Mr. Llopis’ immigrant perspective on business leadership and the Opportunity Mastery Skills as featured in his book, "Earning Serendipity — 4 Skills for Creating and Sustaining Good Fortune in Your Work"; his Immigrant Perspective Blog on Forbes.com and his eBooks, "Why Personal Employee Branding Will Save Your Career and Your Workplace" and "The Six Reasons Why Hispanic Leadership Will Save America's Corporations." You can learn more at http://www.GlennLlopisGroup.com.

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Friday, July 8, 2011

Effective Student Marketing Releases Career Services eBook

Andover, MA (PRWEB) June 16, 2011

Effective Student Marketing’s new eBook, “17 Tips for Connecting Career Services and Social Media” was released at the APSCU Annual Convention in Texas. The eBook was announced as part of Effective Student Marketing’s breakout session, “How Social Media and Online Communities Can Lead to Gainful Employment for Your Students.”

“We’re strong believers in using social media wherever it will help your students and graduates,” said Andy Kelley, president of Effective Student Marketing. “We want to teach schools to embrace it and begin using it beyond the marketing and admissions departments. This is a great place to start.”

The eBook provides schools with seventeen specific tips that they can act on right away to begin using social media more effectively. The tips cover social media sites and tools including Facebook, Twitter, LinkedIn, and blogs.

“You may not think of Facebook or Twitter right away when you think of Career Services. But those are the places where your students and graduates are already active. You need to join the conversation rather than try to move it someplace else, like to LinkedIn,” explained Kelley.

The APSCU breakout session presentation covered similar topics and information and included a Career Services and social media case study from Charter College. The school has ten campuses in three states and online and needed a place to reach all of its students and graduates. Social media was a good fit.

“We were already seeing success with Charter College’s other social media presence, so we worked with them to branch out and include Career Services information as well,” Kelley said.

The eBook is available for free download at http://www.effectivestudentmarketing.com/ebook

About Effective Student Marketing
Founded in 2004, Effective Student Marketing is a strategic marketing organization that helps schools reach their admissions and retention goals by building lifelong relationships with prospects, students, and graduates. Their services combine school-side experience with the latest technology and include online reputation management, social media marketing, cost per lead vendor management, search engine marketing, and e-newsletter production and distribution. For more information, call 1-800-313-3510, visit the Effective Student Marketing website, or join them on Facebook and Twitter.

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