Showing posts with label Released. Show all posts
Showing posts with label Released. Show all posts

Wednesday, August 17, 2011

Learning Strategies, an Open Source eBook Released by The MASIE Center

Learning Strategies, a collaborative eBook was released today, featuring perspectives from CNN, CIA, Farmers Insurance and more.

Saratoga Springs, NY (PRWEB) August 06, 2011

Changing technology, changing business models, changing workforce demographics and the rise of online, on-demand knowledge are challenging corporations’ approaches to workplace learning and training. Learning Strategies is a non-commercial, vendor-neutral collection of case studies from senior learning executives in global corporations and government agencies.

Edited by Nigel Paine, this eBook features authors from CNN, the CIA, Farmers Insurance, Shell, Eaton Corporation, and the Defense Intelligence Agency. The authors share perspectives of how their organizations are evolving and implementing unique learning strategies.

Learning Strategies can be downloaded for free at learning2011.com/strategies

Articles include:


Learning Strategies by Elliott Masie


What Makes a Successful Learning Strategy? by Nigel Paine, Editor


CIA’s Learning Strategy: Focusing Out on the Organization We Serve by Bob Baker


The Strategy of Managing Change by Lisa Pedrogo, CNN


Building the Case for a Learning Strategy by Ruben Bonales, Waste Management, Inc.


Learning Strategy at Shell: 2 Parts, 3 Pathways & 3 Horizons by Willem Manders, Shell


Putting the Strategy Back into a Learning Strategy by Keith Dunbar, DIA


Making a Strategic Learning Portfolio the Heart of any Learning Strategy by Terry M. Farmer and Evan Ishida, Eaton Corporation


Setting Learning Strategy: Technology is Key…When You Use it Well by Mike Cuffe, Farmers Insurance Group


The Dynamic Strategy Relies on Insight - Not Planning by Peter Hallard, Lloyds Banking Group

The MASIE Center is a global ThinkTank focusing on evolving methods and approaches to workplace learning, training, performance and collaboration.

Information at http://www.masie.com

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Chryseis Hunt
ch@masie.com
(518) 350-2210
Email Information


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Tuesday, July 19, 2011

Best Sales Book of 2011 Now Released as eBook

Bellevue, WA (PRWEB) June 23, 2011

Brett Clay, author of the award-winning book, 'Selling Change, 101+ Secrets for Growing Sales by Leading Change,' announced that ‘Selling Change’ has been released in ebook format and is now available from all major ebook distributors and retailers.

The ‘Selling Change’ ebook is available for purchase from book retailers, including Amazon.com, Apple iBooks Store, BarnesandNoble.com, Borders.com, Google eBookStore, Kobo.com, Sony and others.

The ‘Selling Change’ ebook is also available for check-out from over 13,000 libraries using the Overdrive digital media service.

Author, Brett Clay, said, “The recognition the hard cover edition has received from the awards organizations has been incredible. Now, the same book will be available in digital form, greatly expanding its availability.”

Awards for ‘Selling Change’:
“Best Sales Book of 2011” – Axiom Business Book Awards
“Best Business Book of 2010” – Independent Publisher Book Awards
“Best Sales Book of 2010” – USA Book News
Finalist—“Best Business and Economics Book of 2010” – ForeWord Reviews
Finalist—“Best Management and Leadership Book of 2010” – USA Book News
Finalist—“Best Business Book of 2010” – Next Generation Indie Book Awards
Finalist—“Best Business Book of 2010” – National Indie Excellence Book Awards

Praise for ‘Selling Change’:
"Do you think change is scary and borders on impossible? Think again. 'Selling Change' shows how to more effectively sell your ideas, products, and services to your employees, stakeholders, and customers. Author, Brett Clay, has translated the complex and abstract principles of change psychology into an easy-to-read, fun, and practical format that business leaders and salespeople are sure to find valuable,” said Jim Barnes, awards director, Axiom Business Book Awards.

“‘Selling Change’ is a handbook that shows how to lead customers or stakeholders through change and create high value for them in the process—and that’s why it’s a must-read for salespeople and business executives in 2011,” said Gerhard Gschwandtner, publisher, Selling Power Magazine.

‘Selling Change, 101 Secrets for Growing Sales by Leading Change’, by Brett Clay, Non-fiction; Hardcover $22.95, ISBN 978-0982295236 ; ebook $9.99, ISBN 978-0982295243; Available wherever books are sold.

About Change Leadership Group and Brett Clay
Clay is the author of “Selling Change,” named the best business book and best sales book of 2010, and is the CEO of Change Leadership Group, LLC, a firm that helps clients improve their sales, marketing, and leadership capabilities. A veteran of 20 years in international sales and marketing management, most recently with Microsoft Corporation, he is an award-winning author, award-winning marketer, trainer, speaker, consultant, and business leader. http://www.ChangeLeadershipGroup.com

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Saturday, July 2, 2011

Marketing with PDCA ebook released on Business901 Website

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Friday, April 22, 2011

UN Yearbook released for first time as ebook

United Nations, April 1 : The UN's annual yearbook was released Thursday for the first time in a fully-searchable digital format as an ebook.

The newest edition available is for 2007 and is available through major electronic publishers, including Kindle, iPhone/iPad, Nook and Sony eBook Reader, Xinhua reported.

"The 61st volume of the Yearbook details all the activities of the UN for the year 2007 and includes the full texts of all major resolutions and decisions of the General Assembly, the Security Council and the Economic and Social Council (ECOSOC)," it said.

"It is divided into 33 chapters covering issues ranging from political and security questions to human rights and budgetary questions."

"This Yearbook offers a comprehensive account of the United Nations' efforts to end violence, safeguard human rights, ensure social justice and foster greater prosperity," UN Secretary- General Ban Ki-moon wrote in the foreword.

The complete ebook edition is available for USD 30 dollars and in individual chapters at pro-rated prices, a UN spokesman said.

--IANS


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Tuesday, April 19, 2011

UN Yearbook released for 1st time as ebook

The United Nation's 1,000 plus page printed annual yearbook was released on Thursday for the first time in a fully-searchable digital format as an ebook, the UN said.

The newest edition available is for 2007 and is available through major electronic publishers, including Kindle, iPhone/iPad, Nook and Sony eBook Reader, at various pricing. The 1, 633 page Yearbook of the United Nations 2007 printed edition costs 175 U.S. dollars, said an announcement at UN Headquarters in New York.

"The 61st volume of the Yearbook details all the activities of the UN for the year 2007 and includes the full texts of all major resolutions and decisions of the General Assembly, the Security Council and the Economic and Social Council (ECOSOC)," it said. " It is divided into 33 chapters covering issues ranging from political and security questions to human rights and budgetary questions."

"This Yearbook offers a comprehensive account of the United Nations' efforts to end violence, safeguard human rights, ensure social justice and foster greater prosperity," UN Secretary- General Ban Ki-moon wrote in the foreword.

The complete ebook edition is available for 30 U.S. dollars at https://unp.un.org/mobileapps.aspx and in individual chapters at pro-rated prices, a UN spokesman told Xinhua.

Source: Xinhua

(Editor:李牧)


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Saturday, April 2, 2011

Affiliate Program Management eBook Released - 5 Steps to Success

Roswell, GA (PRWEB) March 23, 2011

Greg Hoffman, an award winning outsourced program manager (OPM), released a 40-page ebook on the essentials of affiliate program management, affectionately called Affiliate Management for Ma, Pa and the Corporate Clueless.

Tips and tricks on affiliate management exist in hundreds of places on the internet but Hoffman saw an immediate need for merchants to learn from a quick start guide. The affiliate management ebook is meant to help educate prospective new merchants or those that may have recently launched a program on a major network such as ShareASale or Commission Junction.

"When a company finds out about affiliate marketing and is ready to start driving more traffic to their shiny new product, most of them launch without a strategic plan or a manager with enough knowledge about the industry to make an impact," Hoffman said. "I wrote this so the merchants could have as much information ahead of time as possible."

One of those facts is that affiliate marketing is a way to supplement sales, not start them, he adds. The best example used in the ebook is that a successful affiliate launch typically yields 10% to 20% new customers within 6 months of launch. Hoffman understands that there are many exceptions to this rule but he wants the readers to understand that unrealistic expectations can kill a program very fast. Merchants need to have a long-term strategy in place and be open minded to suggestions about how the program is managed, including opinions from the affiliates in the program, he said.

The ebook has more than a dozen sections including the basics of affiliate marketing, the five steps for success, worksheets, checklists and end of the month report templates.

"If you wanted a one-on-one consultation for your program, you could expect to spend at least $500," says Eric Nagel, a full-time affiliate and consultant. "Yet because this e-book isn’t specific to your program, and you don’t have an OPM holding your hand, you can get the same information for just $97. You’ll just have to fill out the worksheets yourself, to get the same value."

The guide covers 5 Steps to form a strategic plan for an affiliate program before, during and after its launch. Here are the steps:
????How to prepare the product and the site for affiliate traffic ????How to competitively structure the program????What technical tools are needed for the program????What are the fundamentals of program management????Keeping the program relevant and successful

Click this link to purchase Affiliate Management for Ma, Pa and the Corporate Clueless.

Greg Hoffman Consulting is an outsourced program management agency with merchants in the top affiliate networks. The GHC team consists of two experienced affiliate managers and a recruiter. Visit http://www.greghoffmanconsulting.com to learn more about our style of affiliate management. We specialize in recruiting quality affiliates relevant to the merchant and we focus on individual communication with top affiliates all the time. For affiliate updates, visit the affiliate marketing blog, Marketing Gorilla.

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